SEO Assessment

“Best Online Therapy” SEO Content Plan

The goal of this assessment is to create a plan that pushes BestOnlineTherapy.com to at least position #3 in Google’s search result pages (SERPs) for the keyword “best online therapy”.

These recommendations are organized in order of priority, from highest to lowest. They cover on-page, off-page, and technical SEO opportunities based on the top 3 pages currently ranking for “best online therapy.”

The top 3 pages for the keyword “best online therapy” are:

  1. VeryWellMind: https://www.verywellmind.com/best-online-therapy-4691206

  2. Healthline: https://www.healthline.com/health/our-top-10-online-therapy-picks

  3. Forbes: https://www.forbes.com/health/mind/best-online-therapy/

On-Page SEO Opportunities

BestOnlineTherapy.com is a sleek and generally well-organized website. The design looks good on desktop and mobile.

Across the board, be sure to complete title tags, meta descriptions, alt text, OpenGraph data, and add a featured image to all pages. Include the relevant keyword in all if possible.

For example, BestOnlineTherapy.com doesn’t display nicely when shared on social. A featured image, which can be set not to appear on the page, will still display when shared and make it more clickable on social.

Below are the major SEO priorities.

1. Design a new homepage

The current homepage reads as salesy. It’s important to warm users up and build trust before trying to close the deal.

Consider a new homepage structure that welcomes readers and gives a snapshot of what the brand is about. 

Suggestions for sections:

  • Welcome message

  • Services section (e.g. links/buttons to featured categories, reviews, comparisons, etc)

  • Copy with benefits of using this website

  • About snap shot that links to the about page

  • Contact info for trust

2. Turn the current homepage into a post

The content on the current homepage titled “Best Online Therapy Websites & Platforms for 2022” should be a post with the URL slug “best-online-therapy”.

This matches what the top 10 SERP competitors are doing.

Content suggestions:

  • Shorten sentences for readability

  • Remove emojis from content - if they were part of the brand strategy that would be one thing, but they look unprofessional here.

  • Break up big blocks of text with bullet points, images, or white space.

  • Proofread, e.g. under the FAQs: “Here are the we get asked the most.”

  • If not already, use structured data for the FAQ section to make some of them appear in SERPs, like Forbes (which ranks #3 for the target keyword).

  • Good use of active voice overall.

Note: This page already contains appropriate primary and secondary keywords based on competitor keyword research.

3. Create landing pages for categories

Users will have a better experience navigating this website if each category has its own landing page.

How do I know? Because I clicked a link on the current homepage that took me to an article about “best online therapy for depression.” Having clicked away, I realized I couldn’t find it again.

Content suggestions:

Start by creating a landing page for the category “Best Online Therapy” that lays out each long-tail related to this topic, with a link to each page in the category. Images and descriptions are encouraged.

Repeat with “Guides”. “All Reviews & Comparisons” has a landing page that will work for now, but could be better organized.

Off-Page SEO Opportunities

The table below shows off-page data from the top 3 content competitors for the keyword “best online therapy” compared to BestOnlineTherapy.com.

Recommendations:

  • Continue to partner with relevant content publishers for guest posts/backlink exchange

  • Examine these competitors’ backlink profiles for backlink opportunities

  • Send highly relevant, high DR backlinks to the new “best online therapy” article, URL ending in “best-online-therapy”

Technical SEO

Overall, I didn’t find any major issues on the technical end, though I admittedly am still learning more about technical SEO.

The main improvement here is to work with a developer toward a faster mobile speed and improve mobile Core Web Vitals (CWV). Overall mobile CWV was 58/100 according to PageSpeed Insights. This would be purely for SEO. Pingdom Website Speed Test puts the load time at 1.8s, which is OK for UX.

There Are Always More Improvements

There are always SEO opportunities to take advantage of. That’s part of what makes it so fun. However, in a pinch, making a more inviting homepage, repurposing the current homepage into a “best online therapy” post, and creating easy-to-navigate landing pages for categories are the best and most cost-effective SEO improvements for BestOnlineTherapy.com.